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NOTICE TO THE MARKET

Saraiva announces the Hiring of Enéas Pestana & Associados

Saraiva S.A. Livreiros Editores (BM&FBovespa: SLED4) ("Saraiva" ou "Companhia"), a leading Brazilian publishing company and one of the largest retailers of content focused on education and culture, hereby informs its shareholders and the market in general of the hiring of Enéas Pestana & Associados consulting firm, to assist its subsidiary, Saraiva and Siciliano SAin the strategic review process of its Retail Business Unit. A team of consultants, led by Enéas Pestana, along with Saraiva’s executives, will conduct the project.

Enéas Pestana & Associados, established in late 2014, is dedicated to improving management and developing companies in all business segments, particularly in Retail, by means of value creation through increased efficiency. The executive, founder of Enéas Pestana & Associados, has more than 20 years of experience in the Brazilian retail market and, over the last four years, was the CEO of the largest retailer in the country, GPA - Grupo Pão de Açúcar. Besides being GPA’s CFO for 7 years, he also served as Vice-President of Diagnósticos da América S.A. - DASA and also worked for GP Investimentos and Carrefour.

With this initiative, we are advancing the management professionalization process, and we are convinced that we are taking important steps that will contribute greatly to value creation and to the Company‘s sustainable growth.

São Paulo, March 20, 2015.

JORGE SARAIVA NETO
Chief Executive Officer and Director of Investor Relations

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