What are the markets of Saraiva?
Saraiva S/A Livreiros Editores (publishing house) is leader in the Brazilian law books industry and one of the main publishers in the elementary and high school textbooks and readers market. Saraiva has, in addition, publishing lines in areas such as Management and Administration, Accountancy and General Interest. Also, have the teaching system Ético for the private schools and Agora to public schools. Through the Saraivajur.com.br portal, and began to sell proprietary legal content also.
Saraiva e Siciliano S/A (Saraiva retail) is the largest bookstore chain in Brazil, both in terms of revenues and sales area. In addition to books, Saraiva´s Bookstores sell CDs, DVDs, games, toys, stationery articles, multimedia, hardware, phones, movies rentals, and more. In December 1998, Saraiva started its on-line operations through web site saraiva.com.br which has a lot of products and partnerships to sell products that is not the Saraiva focus, named marketplace concept.
In 2010, opened the first APR (Apple Premium Reseller), today we have 5 stores at iTown model.
Saraiva´s has 105 physical stores being 5 iTown, 19 New Traditionals, 31 Traditionals and 50 Megastore model.