Notice to the Market – Change in the sr management team


Publicly-Held Company

Corporate Taxpayer’s ID (CNPJ): 60.500.139/0001-26


Saraiva S.A. Livreiros Editores ("Saraiva" or "Company") hereby informs its shareholders, investors and the market in general that João Luís Ramos Hopp, Vice President of Finance and Investor Relations Officer, requested his termination from the Company today.

João Luís worked for Saraiva for 24 years. Initially, he acted as the head of the graphic production of books of Editora Saraiva. He was Production Director, Operations Director and then moved on to his career in the financial area, largely contributing to the Company‘s growth. Among other achievements, his contribution was crucial to Saraiva’s primary and secondary public offering of shares held in 2006. He also participated actively in important strategic acquisitions made by Saraiva: Ético Sistema de Ensino (ethical teaching system), in 2007, and the Livrarias Siciliano network, in 2008.

Marcus dos Santos Mingoni, who currently serves as the Company’s Management Director, takes office as interim Vice-President of Finance. Mr. Mingoni holds a degree in business administration from Fundação Getúlio Vargas and an Executive MBA in finance from IBMEC. He joined Saraiva 22 years ago, having served as Financial Manager and Chief Operating Officer of the education systems division.

Jorge Saraiva Neto, President and Vice Chairman of the Board Directors will accumulate, as of today, the position of Investor Relations Officer, as resolved by the Board of Directors today.

São Paulo, August 19, 2014.


President and Investor Relations Officer